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Industry News
Opinion
September 30, 2024
September 12, 2024
Opinion
How We Truly Modernize Measurement
September 10, 2024
August 27, 2024
Opinion
Ushering in a New Era of Data Stewardship
August 22, 2024
August 15, 2024
Opinion
How Real-Time Sales Measurement is Revolutionizing the Advertising Industry
August 29, 2024
August 8, 2024
Opinion
The Case For (and Against) CTV as a Performance Channel
August 29, 2024
July 30, 2024
Opinion
The Cookieless Future is Still Bright
August 29, 2024
July 25, 2024
Opinion
The Dawn of the Financial Media Network
August 29, 2024
July 18, 2024
Opinion
Incrementality Measurement Has An Incentive Problem
August 29, 2024
May 16, 2024
Opinion
The AdTech Forum launches new series: Outcomes
August 29, 2024
May 13, 2024
Opinion
The False Divide Between Branding and Performance
August 29, 2024
March 19, 2024
Opinion
Advertisers are on an ‘inevitable path’ toward quality, thanks to commerce data
August 29, 2024
October 5, 2023
Opinion
Are We Losing Sight Of The Consumer In Consumer Privacy?
August 29, 2024
July 20, 2023
Opinion
Why Marketers Need Objective Data to Measure Effectiveness