In this episode, Amie Owen sits down with Claire BeDell, Editor of The Outcome, to go beyond the Summit stage: what "total commerce" actually demands, why creative and retail readiness are the legs most brands ignore, and what a beauty brand's in-store sales data revealed that no one saw coming.
While consumer packaged goods (CPG) advertisers zig towards committing programmatic brand dollars to retail media networks and commerce data sets, allow me to zag.
EBay Inc. agreed to buy Depop for about $1.2 billion in an effort to attract younger shoppers and stand out in an increasingly cluttered e-commerce market.
Dentsu is for sale. WPP is expected to take what Adweek calls “drastic measures” to reshape its portfolio in the lead-up to a potential sale. Omnicom and IPG are merging. Oh, and Havas and Horizon teamed up to offer greater scale.
AdExchanger
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