In this episode, Kristina Shepard sits down with Claire BeDell, Editor of The Outcome, to go beyond the Summit stage: how NBCUniversal is thinking about premium streaming, why advertisers need to move beyond content silos, and what it takes to create ad experiences that feel additive rather than disruptive.
While consumer packaged goods (CPG) advertisers zig towards committing programmatic brand dollars to retail media networks and commerce data sets, allow me to zag.
EBay Inc. agreed to buy Depop for about $1.2 billion in an effort to attract younger shoppers and stand out in an increasingly cluttered e-commerce market.
Dentsu is for sale. WPP is expected to take what Adweek calls “drastic measures” to reshape its portfolio in the lead-up to a potential sale. Omnicom and IPG are merging. Oh, and Havas and Horizon teamed up to offer greater scale.
AdExchanger
Advertising is a two-sided story —The Outcome is here to unpack both sides.
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