Welcome to The Outcome, a bi-weekly newsletter that provides data-driven insights on the latest trends in consumer shopping behavior, retail media, and the future of digital advertising — all explained in plain English.

‍The Outcome is unique given its access to Attain’s real-time data, which is home to the largest US opt-in commerce panel, boasting 7 million users. This allows us to capture granular insights such as where people are shopping, the products they prefer, and perhaps what influenced their behavior. 

Our mission is to distinguish The Outcome by not just reporting trends, but by also providing actionable intelligence that can be leveraged to drive business outcomes. It’s worth noting that our methodology goes beyond traditional analysis, as it incorporates a team of data scientists, consumer surveys, and real-time transaction data. Unlike retailers, who can only see what’s inside their walls, Attain’s comprehensive insights provide a bird’s-eye view of the entire commerce landscape. This includes connected TV, social media, as well as in-store and online sales. 

Ultimately, our goal is to inform readers so they can stay ahead of the curve and make informed decisions on current and emerging shopping behaviors. In other words, our coverage is grounded in data and offers a lens into the future of commerce.