There was a surge in rideshare use in blue states on Election Day as Uber and Lyft offered special election deals.

Uber’s and Lyft’s Election Day promos appear to have paid off, especially in blue states, according to a new study conducted by Attain.

Sales for rideshare and taxi companies was 79 percent higher than average in blue states on Election Day, as consumers took advantage of Uber and Lyft offering discounted rides to encourage voters to get to the polls. Rideshare and taxi usage was up in red states, too, with a 12 percent increase in states that voted Republican in the presidential election.

The bump in sales doesn’t appear to have had a lasting effect, however. Attain analyzed the sales activity for six brands that ran Election Day promotions — Uber, Lyft, Krispy Kreme, Grubhub, Starbucks, Wendy’s and Little Caesar’s — and the average transaction amount and average purchase frequency were largely unchanged from the two weeks before the election to the two weeks after.

Still, the analysis reveals some stark differences in how Democratic and Republican voters spent Election Day.

Just before Election Day, consumers reported they were “doom spending,” making frivolous purchases despite the shaky economy, to assuage their anxieties about the election. 

Indeed, blue state consumers spent their Election Day partying, presumably to chase the blues away as the Democrats lost the election. Spending on casinos and gambling was 62 percent higher than usual on Election Day in blue states, according to Attain’s analysis. Clothing purchases were up 40 percent, and sales of booze were 47 percent higher. Booze, gambling and retail therapy are forms of self-care amid a presidential election defeat, apparently.

Red state consumers took doom spending in a different direction, seemingly prepping for a potential societal collapse in the case things went awry on Election Day. Sales at discount stores in red states were nearly 50 percent higher than usual, and gas and electricity spending was up by a third. Sales for tobacco, sporting goods, groceries and at superstores were also up.

The data portray a deeply divided America, with vastly different reactions to the election results, and it’s tempting to view these results in stereotypical terms. Blue states were doom spending, indulging in various vices, while red states were doomsday spending, outfitting their underground bunkers with provisions. But the truth is that, despite their political differences, Americans are more alike than different, regardless of their political persuasions. As our previous analysis of red vs. blue state spending shows, we still have McDonald’s to bring us together.