Ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling companies once again to use data to target and attribute ads. AdExchanger
As the retail media industry continues to gain momentum, it offers a promising way for brands to connect with consumers by leveraging vast amounts of first-party data to deliver hyper-targeted ads. Campaign
Shoppers shattered spending records in 2024, embracing trends like mobile shopping, buy now, pay later (BNPL) services and generative AI-powered shopping assistants. Campaign
On Monday, Disney announced that it would combine its Hulu + Live TV platform with the sports-centric Fubo, becoming majority owner of the new company. The Current
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