PubMatic, a leader in digital advertising technology, today announced the launch of its upgraded solution suite for buyers, powered by generative AI.

PubMatic

After making one of the few company purchases in its 15-year history, The Trade Desk has unveiled OpenSincera, a supply chain transparency tool to further its “premium internet” thesis, set for release next month.

Digiday

Questions about tariffs and their potential impact on consumer-spending plans and companies’ marketing budgets threaten to pour cold water on advertising demand.

Wall Street Journal

Ahead of its upfront week presentation, Fox told ADWEEK it’s launching the OneFox converged media platform, an AdRise-powered tool that brings AI-driven media planning, optimization, predictive models, and insights across its portfolio.

Adweek

It’s upfront week, and YouTube’s influence looms large over every pitch and negotiation—making it the perfect moment to revisit how, over the past 20 years, it’s become the tip of the spear in the transformation of how people watch TV.

Digiday