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Consumer
Inflation Still Hasn’t Stopped People From Dining Out
Consumers continue to spend on dining out, even as other economic indicators show that there’s been a pullback in consumer activity.
REad More
icymi
The Data Divide: Democratization — Or Is It Disparity? — In Retail Media
What It Means To Modernize Measurement, According to Experts
Halloween Creep: Why the Spooky Season Scares Up Sales Earlier Each Year
In Review: Back-to-School Shopping 2024
How We Truly Modernize Measurement
Consumer
College Football Spending Showdown: Texas vs. Georgia
Consumer
The Pizza Wars Go Digital: How Delivery Apps Are Reshaping Loyalty in the Slice Economy
Consumer
eMarketer Senior Analyst Zak Stambor Says This Holiday Shopping Season Could Be The Most Interesting He’s Ever Seen
the roundup
your weekly briefing for what else you need to know.
Attention on Attention
A study conducted by Kroger and ARF found that attention doesn't translate to sales. What does this mean for in vogue attention metrics?
Ad Age
Marketers have reservations around AI search
Despite the promise of AI search ads and its many use cases, marketers are hesitant to take the leap into uncharted waters.
Digiday
Amazon's football strategy is paying off
The streamer saw a 12% increase in viewership from August to September.
AdWeek
The heroes of the holiday season
Upper-middle income consumers ($100k-$199k) are poised to spend the most during the holidays, according to a new Deloitte study.
MediaPost
Surprise, most people don't shop for the holidays on Prime Day
Only a quarter of Prime Day shoppers said they bought holiday gifts when shopping during the sale.
Emarketer
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Data Trends
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