Consumer

College Football Spending Showdown: Texas vs. Georgia

Longhorns fans party harder while Bulldogs fans are more responsible with money, and other findings from a new Attain analysis.
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icymi

What It Means To Modernize Measurement, According to Experts
Halloween Creep: Why the Spooky Season Scares Up Sales Earlier Each Year
In Review: Back-to-School Shopping 2024
How We Truly Modernize Measurement
McDonald's Is the One Cultural Institution Holding This Fractured Nation Together
Consumer
The Pizza Wars Go Digital: How Delivery Apps Are Reshaping Loyalty in the Slice Economy
Consumer
eMarketer Senior Analyst Zak Stambor Says This Holiday Shopping Season Could Be The Most Interesting He’s Ever Seen
Consumer
The Data Divide: Democratization — Or Is It Disparity? — In Retail Media
the roundup

your weekly briefing for what else you need to know.

The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next
After 3 short weeks, the trial is over, and closing arguments will happen right before Thanksgiving. If the ruling is negative in any way for Google, they will definitely appeal.
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AdExchanger
How Competing Interests Collide In The War For Data Privacy
The author Scott Mesner says “I confirmed that Google is going to offer the choice at the browser/account level and not on a site-by-site basis.” We want to know more!
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AdExchanger
4 key stats on Halloween: Shopping starts earlier but consumers spend less
More data that shows just because consumers are shopping earlier, doesn’t mean they’re spending more.
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Emarketer
Ikea, booze and bananas: Here's what a prolonged dock strike could pinch
Another major shake up to the supply chain could be imminent.
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Axios
Advertising AI Round-Up
The AI revolution has been slow to pick up steam in indie ad tech. This post looks at who’s using across categories.
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Marketecture
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