Mondelez, a global leader in the snack industry, has achieved groundbreaking success with an innovative CTV campaign, conceptualized and executed by Kargo in partnership with SmartCommerce's advanced commerce tools and Attain's powerful measurement capabilities.

Attain

Rep. Lori Trahan (D-Massachusetts) announced a push to update a 50-year-old federal privacy law in response to concerns that Elon Musk's U.S. DOGE Service may be accessing and potentially mishandling vast quantities of personal data on American citizens.

The Washington Post

Omnicom Group and Interpublic Group (IPG) shareholders have voted to approve the combination of the two rival holding companies.

Adweek

As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly the growth of CTV political advertising and programmatic advertising, that will be reshaping political advertising in the next few years.

TV Technology

CMOs and CFOs aren't known for having the most harmonious relations. Marketing folks are all about sizzle reels and impression counts, while the finance folks are focused on the bottom line. But CMOs who prioritize performance metrics can be "best friends" with their CFO.

AdExchanger