As subscription fatigue grows and platforms scramble for viewers, agencies and analysts weigh in on the "rebundling" trend, rising FAST adoption, and what consolidation means for advertisers and content providers alike.
TV upfront week may be two months away, but conversations are already happening behind the scenes, and buyers expect things to play out a bit differently this year.
Mondelez International ran a successful connected TV (CTV) campaign during the fall football season, delivering conversions 10 times higher than CTV industry benchmarks and drove a 12% increase in new buyers.
As if the retail media boom isn’t under enough scrutiny, new tariffs and talk of a potential economic recession have sparked more questions about the negotiation process that is known as joint business planning (JBP).
The complexity of the media landscape was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week. And not everybody even considers it a problem. AdExchanger
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