While consumers are anxious about the election and the economy, retailers are attempting to cope with earlier sales and more products.

Inc

The majority of consumers are planning to do at least half their holiday shopping online. 19% plan to purchase gifts on sites like Temu and Shein.

Retail Dive

Ulta partners with Rokt to allow non-endemic brands to advertise on Ulta properties.
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Digiday

“Although Amazon had a successful Prime Day, I don’t think it’s necessarily an indication that it’s going to be a strong holiday season,” Kotlyar said. “The consumer is looking for deals. The consumer is more educated than ever, and that’s where we saw a significant uptick in Amazon Prime Day sales.”
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Digiday

Amazon continues to blur the line between eComm and football. Did you know the average NFL game has just 7 mins of playing time?
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Adweek