A Trump presidency means a disruption from many angles - branding, AI, ad spending, publishing, and platforms in legal trouble such as TikTok and Google.

Digiday

“[Gen Z has] learned to read not just content but context: who’s promoting it, which algorithm surfaced it, what the engagement patterns suggest about its reliability. It’s a sophisticated form of digital literacy that older generations often mistake for gullibility."

MediaPost‍

CTV growth, alternative IDs, and AI all led to big earnings in Q3 for The Trade Desk. These tailwinds are signals for the industry as a whole.

Marketing Dive

The diversification of commerce media is picking up steam, leading to more options for marketers but more fragmentation as well.
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eMarketer

Despite their distrust in data collection practices and targeting, older generations are most likely to actually make a purchase that’s been influenced by an ad.
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MediaPost